Parallel Builds
Redefining Moroccan Ceramic Heritage through Digital Fabrication
Mouad Laalou
Founder & Director, Parallel Builds SARLAU
Architect & Digital Fabrication Expert
IAAC 3DPA Alumnus (TOVA Project)
Parallel Builds: Clay, Tech & Architecture
A Regional Digital Fabrication Pioneer
Parallel Builds SARLAU is a specialized architecture and digital fabrication agency based in Marrakesh, Morocco. We exist to build the link between earth architecture, structural clay engineering, and next-generation design.
Serving as WASP's strategic flagship hub across Morocco and broader North Africa.
Transforming Marrakesh clays into advanced building components and design objects.
Parallel Builds is fully structured, legally operational, and ready for continuous industrial deployment.
The Founder: Mouad Laalou
Bridging Contemporary Design & Robotic Logic
An alumnus of the globally recognized IAAC (Institute for Advanced Architecture of Catalonia) 3DPA post-graduate program, Mouad combines hands-on digital fabrication credentials with architectural design expertise. This specialized education bridges material engineering with high-capacity WASP robotics.
[Upload On-Site / Construction Profile Photo]
Proven execution background directly aligned with the core engineering of the WASP ecosystem.
The TOVA Milestone (IAAC & WASP)
Spain's First 3D-Printed Earth Building
As a core researcher on the historic TOVA build, Mouad gained unmatched, hands-on experience deploying WASP crane technology on architectural scales. This project solved complex material shrinkage metrics, enzyme mixing, and toolpathing constraints.
[Upload Iwan Baan’s ArchDaily or Divisare Photo here]
Research published and featured globally on ArchDaily, Surfaces Reporter, Divisare, and Åvontuura.
The Marrakesh Digital Ceramic Studio
Innovative Ceramic Art
Deploying robotic clay deposition to create fluid, double-curvature organic vases and artistic pieces that are physically impossible to throw by hand.
Modular Building Blocks
Designing and printing parametric structural architectural blocks, modular terracotta screening walls, and acoustic panels to serve the premium regional building industry.
Regional Demonstration
Setting up the ultimate live-printing laboratory for architects, builders, and developers in Africa to experience the capability of earthen 3D printing firsthand.
Unifying Morocco's rich ancestral clay knowledge with absolute digital precision.
Design Preview: What We Intend to Achieve
A Preview of High-Output Artifacts
Parallel Builds’ product catalog focuses on structural modularity and visual fluidity. Rather than traditional ceramic objects, we aim to design customized building facades, earthen lattices, and luxury furniture components.
Aesthetic blueprints already designed and optimized using custom Rhino & Grasshopper tools.
Production Line & Thermal Hardware
WASP & Nabertherm Stack
We have engineered a continuous industrial workflow. The print farm operates around two simultaneous print heads to maintain consistent clay extrusion, leading immediately to electric kiln vitrification.
Toggle target height of printed articles to instantly model monthly infrastructure throughput:
* Estimates model continuous print paths of 120-180 mm/s utilizing raw Moroccan terracotta clay compound.
Fully matching print-to-firing cycles to maximize daily production efficiency.
Financial Standing & Capital Status
Zero Financial Bureaucracy & Delays
Rather than relying on tedious bank loans or external regional financing pipelines that caused initial delays, Parallel Builds has structured 100% of this transaction entirely via our own internal resources.
Providing WASP absolute financial security for immediate order fulfillment and deployment.
WASP Ambassador Framework
"By acting as a regional hub in Marrakesh, Parallel Builds provides a physical launchpad for WASP technology across Africa's fastest-growing design and architectural markets."
Shared Vision: Digital Clay Decentralization
In exchange for the strategic 20% Ambassador Program Framework, Parallel Builds aligns perfectly with Massimo Moretti’s humanitarian vision: decentralizing industrial monopoly by empowering local makers with sustainable 3D clay technology.
Bridging high-volume commerce with genuine academic and environmental advocacy.
Performance KPIs & Immediate Roadmap
African Network Catalyst
Acting as a physical demonstrator to introduce and validate WASP clay technology to Mediterranean & African architecture networks.
Premium Media Deliverables
Generating high-quality video updates, printing profiles, and compound formulation case studies for global co-marketing visibility.
R&D Direct Feedback Loop
Submitting rigorous, real-world metrics back to WASP R&D regarding high-volume continuous clay printing cycles.
Strategic Roadmap compiled for review by Aurora Marchiani & Giulio Buscaroli.
Parallel Builds — Ready to Transmit